After completing a sales analysis, you should have a good understanding of what’s working and not working for your sales team and your business at large. It’s now time to strategically hone-in on the weak points and create a plan to develop these areas—and set your growth targets. This is your sales plan; it’s one part strategy, one part execution, and is a vital roadmap to your goals.
As the saying goes "If you fail to plan, you plan to fail". The key component of a sales plan is to strategically identify the way(s) to reach your goals as fast as possible. In other words, maximizing your return on time (ROT). A well thought out and effective plan should identify your business goals, target market, and strategic messaging. More importantly an effective plan leads to consistent results and increased profits.
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Insight without action is worthless- Marie Forleo
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